Publicity for your Startup

Mike Arrington of TechCrunch gives interesting advice about obtaining publicity for your startup in his talk at Stanford for Startup School 08. Other interesting speakers here are David Hansson of 37 Signals, Jeff Bezos of Amazon and Paul Graham of YCombinator.

1. Criticism

First time entrepreneurs can't deal with criticism. Embrace your criticism (not trolling). e.g: Ning's realtionship with TechCrunch went from being trashed to getting great coverage and raising money on a $500m round of financing. 

2. Bloggers

• Make friends with big-name bloggers by providing them leaks.
• Maintain a blog + twitter
• LinkBack to your coverage.

3. Signals vs Noise

Don't barrage people with information; You will become background noise. Analogous to training a dog - you need to make "one single impact" instead of constantly badgering people with information. 

4. Disruptive Technology

         (Mobile Platform, Wikipedia, etc) gets attention from the press. Like Seth Godin's analogy of the Purple Cow.

Here is the full Video

Here's TechCrunch's coverage of the event: Link